Unlocking Amazon Growth: From Zero to $1 Million

INTRODUCTION

A New York City-based, family owned and operated wholesale costume jewelry & fashion accessories company that was founded in 2005. By 2013 the company grew over 2,000 percent and established a significant presence in nearly all major specialty stores throughout the country. Their private-label business has earned great success in retailers such as Burlington Coat Factory and Payless Shoes. The key combination of the company’s fashion forward designs and competitive pricing has made them a key player and well-known name in the industry.

Challenge

The challenge centered on establishing an e-commerce division with minimal resources, facing resistance from, and encountering Amazon's restriction on accepting new sellers in the fashion jewelry category

SOLUTION

The solution stemmed from a combination of persistence, practical solutions, and strategic planning. In order to address the challenge posed by the category restriction on Amazon, I took initiative and reached out directly to Jeff Bezos via email. Remarkably, within a week, his executive team responded and began guiding our onboarding process, facilitating our journey to sell on the Amazon platform. This proactive approach not only circumvented the initial obstacle but also underscored the importance of direct communication and strategic outreach in overcoming barriers to entry.

IMPACT

Over the span of two years, our unwavering dedication and strategic foresight yielded remarkable results: managing over 3,000 listings and achieving a pivotal milestone of surpassing $1 million, all while maintaining a profitability rate exceeding 30%. This success not only solidified our position in the market but also facilitated the creation of additional job opportunities within the e-commerce division. Our ability to generate sustainable growth and expand our team underscores the transformative impact of our endeavors on both the company's bottom line and its workforce.